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The Market

Bluebird Care has revolutionised the way care is delivered by concentrating on high quality customer service, whilst at the same time upholding the very best in professional care provision. With offices across the UK, Bluebird Care is fast becoming the nation’s foremost provider of care at home.

The UK is experiencing demographic and political changes that for their part have created strong market drivers. These market drivers, such as the rise of ‘integrated services’ and an aging population, are bringing about significant growth in the social care market. Bluebird Care is well positioned to provide the home care and support that people need now and in the future to maintain their independence and lifestyle, and most importantly, remain in the comfort and security of their own homes.

Bluebird Care shows exceptional growth

We provide home care not only to older people but also to people with learning disabilities, physical disabilities and to children and their families. Care can range from visits once, twice or more daily right through to live-in care. Our broad range of home care and support services is a key differentiator; we are one of few providers that aim to be inclusive of all individual and community needs.

We operate in a market which has been estimated at over £20billion per annum. As more and more people are encouraged by Government to be cared for in their own homes instead of moving into residential care, or seeking support from the NHS, the size of the market is expected to increase.

Quality home care

Bluebird Care’s own business has been in operation since 2004. The exceptional results of this business led to the development of the Bluebird Care Franchise, using the proven business systems that achieved exceptional results in the field. This ‘pilot’ business also proved the scope of the opportunity in providing home care across a wide range of customer groups. Our growing franchise network continue to demonstrate a real viability and rapid return on investment in this fast developing market.

The UK market for care at home is anticipated to increase year on year. Like us, the UK Home Care Association (UKHCA) believes the number of people arranging their own care and support every year is increasing.

The market is expected to benefit from the demographic trend towards an ageing population and the social trend towards older people wishing to remain in their own home.  There is also a focus on empowering those with learning or physical disabilities to lead a full life through supported living.

The positive market development is a partial reflection of Government initiatives to promote independent living, with emphasis on reducing demand for residential care through the provision of improved care at home services. 

Get in touch

We would be delighted to discuss the franchise opportunity. Please contact our friendly and professional franchise recruitment team on 01730 260 026 or email franchises@bluebirdcare.co.uk

Learn more about the Bluebird Care franchise opportunity.

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