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Training & Support

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Marketing

The successful marketing of your new or established Bluebird Care business will drive its growth and development, and this is why we provide the highest quality marketing and PR support to our franchisees.

The Bluebird Care marketing team support franchisees to best establish a local brand awareness and equip franchisees to manage their public relationships with key stakeholders, both offline and online.

The fast developing digital world is having a significant impact on how people research for and make decisions on purchasing home care. We understand where the sector is now and where it is going, and through this expertise the marketing team at the franchise support centre ensure franchisees have the tools to build strong and effective relationships with all key stakeholders, from customers and staff to local dignitaries and media representatives.

The marketing team release numerous campaign packs throughout the year, spefically created for our franchisees to increase brand awareness within their local territories. The majority of the campaigns will focus around a national awareness week bringing relevance to the campaign. The campaigns are designed to promote Bluebird Care as the go to place for advice and information.

The marketing team also release two campaigns that are based on wider issues such as recruitment and safety during extreme weather. These particular campaigns include a toolkit including posters, social media imagery and leaflets to further support and promote Bluebird Care as the go to place for information and advice. Pictured below is an example toolkit for a recent summer hydration campaign for the Bluebird Care network.

Examples of materials supplied by the Bluebird Care marketing team

Learn more about the Bluebird Care franchise opportunity.

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