We are pleased to announce that we have two new additions to our franchise support centre (FSC) team. Hannah Banfield has joined us as Marketing Director, and Vicky Brown has been appointed Franchise Recruitment Manager.
Hannah has a wealth of marketing and franchising experience, most recently as Head of Marketing for Service Master where she spent over 10 years building a solid team of marketers to support the owner network and deliver year on year results across digital, social and traditional marketing platforms. Having been truly bitten by the franchise bug, Hannah was keen to remain in the franchise industry but also had a desire to tackle a new challenge, in a sector that added significant value to its end consumers.
She says, “Bluebird Care represented the opportunity to encompass the perfect next challenge whilst really working towards supporting local business owners in their quests to provide a home care solution that excels. I was really buoyed by Bluebird Care’s focus on the depth and breadth of their services, providing a truly end to end care solution to enable people to stay in their own homes, where they feel the most comfortable. The business has such a fantastic network of franchise owners, all driving towards a common goal of excellence through careful and considered recruitment of care assistants and office staff through to the significantly high levels of customised and bespoke care solutions for our customers and their families. I’m excited to join Team Marketing at Bluebird Care and build on their achievements and to offer support and strategic guidance to the nearly 200-strong network of franchise owners.”
Vicky entered the world of franchising in 2015 following a career in recruitment and achieving a first-class honours degree in business.
She says, “During 2015 my grandad developed dementia and my family were going through our first experience of having a loved one that was in need of care and support. Very quickly realising what bad care looked like in care homes, I instantly fell in love with the domiciliary care model and I am extremely passionate about keeping loved ones at home for as long as possible, which is why I find my job so rewarding. Every day I am talking to entrepreneurs who also feel passionate about quality care and they want to make a genuine difference to the lives of people within their communities.”
We hope you will join us in giving both Hannah and Vicky a warm welcome to Bluebird Care.