Empower your future with a rewarding franchise opportunity in home care.

Becoming a Bluebird Care Franchise Partner means creating life changing moments for customers every day.

Bluebird Care started as a family business in 2004 and today we are proud to be the largest private home care provider across the UK and Ireland holding the largest market share by turnover*.

We celebrated our 20th year anniversary in 2024, delivering exceptional home care through our network of over 200 franchises across the UK and Ireland. Serving over 20,000 customers, our 10,000 Care Professionals embody our commitment to high-quality, personalised care.

At Bluebird Care we enable families to rest easy, knowing their loved ones are comfortable and cared for at home. By offering end-to-end home care services, Bluebird Care is there for the customer throughout their care journey. Whether that’s a companionship call to see how they’re getting on, a full Live-in Care service or something more complex, customers, as their needs change can feel confident in the ongoing care and support they receive. Our ethos very much ensures that everyone involved in the business truly believes that care matters and that customers should be able to remain in their own home without limitations.

*(Laing Buisson share of market by revenue – 2024)

Built on care.​

Unlike many other domiciliary / home care franchisors, there are many proven opportunities to diversify the core business within the Bluebird Care model.

Many home care providers often focus on older people and in doing so limit their potential to provide additional critical services to their market. Here at Bluebird Care we are inclusive in our capability to provide high quality home care services across numerous market segments. These include providing support to people with learning disabilities, delivering respite services for children and their family carers, supporting NHS Discharge Teams with the transition of their patients from hospital to home and assisting with the delivery of complex care.

We are the largest UK Home Care provider in the private sector.

With over 200 franchise offices nationwide, we have dominated the market, resulting in a greater brand awareness.

Why choose Bluebird Care…

Our franchise offers the scalability of your business.

Both financially and in the growth of your customer numbers. We are an innovative franchisor and to keep up with the market demands both politically and demographically we have adapted our business model to extend and continually develop our service offering. As a Bluebird Care franchise partner you can offer a full range of services from domiciliary care, Live-in Care to more specialist care such as care for children, end of life care, and dementia care. By offering a full range of services, this not only prolongs the lifespan of the customer journey, but also helps you in the retention of your Care Professionals as it provides a definitive career progression pathway.

The Bluebird Care Framework.

The success of our home care franchise model comes down to our 20+ year experience, sector expertise and market knowledge, coupled with the power of the franchise network who provide a sharing culture of support and new innovative ideas. Each franchise partner is given a viable territory allowing them to establish and grow a successful business, measured on population & household size, and age demographics. Our business model primarily provides private healthcare rather than local authority healthcare.

Award-winning first-class support.

As a new franchise partner you are provided with an Onboarding Manager for the first 12- 18 months of your new business, you also have your own dedicated Business Development Manager and Quality & Compliance Manager. As well as access to a central marketing support team.

Meet David Haswell who has been a franchise partner for over 10 years

The growth potential of a Bluebird Care franchise

Once a Bluebird Care business is established we would expect to see operating profits of 8% to 12%.

We have access to the collective expertise of over 200 businesses across our network.

We provide a bespoke service for each individual customer, designed to fit with their needs.

Our staff and customers benefit from award-winning training.

We develop and implement technology throughout our organisation.

A blended training approach and continued support ensures the consistent delivery of the very best care services.

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