Every October, the National Franchise Exhibition at the NEC in Birmingham brings together hundreds of franchise brands under one roof, and thousands of visitors exploring what could be their next career move. If you’re planning to attend and are serious about buying a franchise, a little preparation goes a long way.
Below are 10 practical tips to help you get the most out of the day, from the Bluebird Care franchise team.
1. How should I research exhibitors before the show?
Check the exhibitor list on the National Franchise Exhibition website in advance and shortlist the brands you want to speak to. The show floor is large and time is limited, so walking in with a plan stops you wandering aimlessly, and it means you won’t miss the conversations that matter most to you.
2. What budget do I need before buying a franchise?
Know your total investment ceiling, including working capital, not just the franchise fee, before you talk to anyone. Franchisors will ask about this early on, and having a clear answer gets you a realistic conversation rather than a generic sales pitch.
3. What questions should I ask a franchisor at the exhibition?
Ask about total investment costs, ongoing royalty and marketing fees, average franchisee earnings (and request a Financial Performance Representation if one’s offered), typical failure or exit rates, and the length of the franchise agreement. Don’t be afraid to ask, “why do franchisees leave?”. A confident, honest answer says a lot about a brand.
4. Are the seminars at the NEC worth attending?
Yes. The National Franchise Exhibition runs free seminar sessions throughout the day covering topics like financing your franchise, understanding legal contracts, and choosing the right sector for you. These sessions are often just as valuable as the conversations you’ll have on the stands.
5. Should I speak to existing franchisees, not just head office staff?
Yes, many franchisors bring current franchisees along to the show. Ask to speak to them directly, and if you can, get their contact details so you can follow up with more questions once the event is over.
6. How do I compare franchise brands fairly?
Bring a notebook or use your phone to record the investment level, support on offer, territory availability, and your gut impression of each brand as you go round. After the third or fourth stand, details start to blur together, so writing things down as you go means you can compare fairly once you’re home.
7. What funding and finance options are available at the show?
Franchise-specialist lenders and banks often exhibit or have representatives at the National Franchise Exhibition. It’s a great opportunity to get an early sense of what you could borrow before you take things further.
8. How do I check a franchisor’s legal and regulatory standing?
Ask whether the franchisor is a member of the British Franchise Association (BFA), and whether they’ll provide a franchise agreement for independent legal review before you sign anything. A reputable franchisor will expect and welcome this.
9. How important is personal fit when choosing a franchise?
Very. The most successful franchisees usually enjoy the day-to-day work, not just the numbers on the page. Be honest with yourself about whether the sector and the daily tasks genuinely suit your skills, interests, and values. This matters more than people expect.
10. Should I sign anything on the day of the exhibition?
No. Exhibitors may offer “show discounts” or incentives to commit quickly, but you should resist the pressure. Take information away, do your due diligence, get independent legal and financial advice, and speak to multiple franchisees before making any decision.
Meet the Bluebird Care team at the NEC
If home care is a sector you’re considering, we’d love to talk. Come and find the Bluebird Care stand (M70) at the National Franchise Exhibition on the 2nd and 3rd of October. Our team will be on hand to answer your questions and share what it’s really like to run a Bluebird Care franchise.
Can’t make it to the show? Get in touch with our franchise recruitment team to arrange a chat.
Frequently Asked Questions
When is the National Franchise Exhibition at the NEC?
The National Franchise Exhibition traditionally takes place every October at the NEC in Birmingham. Check the official show website for exact dates and opening times. In 2026, the exhibition is taking place on Friday and Saturday, the 2nd and 3rd of October, and will be open 10am to 4pm on each day.
Is the National Franchise Exhibition free to attend?
Tickets are typically free when registered in advance through the show’s website, though this can vary by year; check the official listing before you go.
What should I bring to a franchise exhibition?
Bring a notebook or phone for notes, a list of prepared questions, proof of your available budget if asked, and business cards or contact details so franchisors and franchisees can follow up with you.
Is Bluebird Care a member of the British Franchise Association?
Yes, Bluebird Care is a Full Member of the British Franchise Association. This means that we continually demonstrate a viable business model and operate fairly and ethically.
How much does it cost to buy a Bluebird Care franchise?
The franchise fee for a whitespace (brand new) territory is £45,000 + VAT. You will also need to consider working capital on top of this as you grow your business. The franchise fee for a resale opportunity is from £25,000 +VAT.
(Costs dated Aug 2026)