Your support
Supporting your franchise journey, every step of the way.
Together we make a difference.
The power of our network provides you with access to a culture of sharing, where we all share best practices, experiences and intellectual property to help and maintain our award-winning status.
We have a strong National Support Centre that employs experts who guide and support your franchising journey, every step of the way.

We do not expect you to reinvent the wheel, just to make it turn faster.
We know that our business is only as good as our people. That is why we have designed a business support division to offer first class support, guidance, and advice.
We have a strong organisational structure with support teams across all relevant departments to make our franchise partners success all the more successful!
Operational Support:
Our support offers a variety of business needs, from providing advice and help for you to start up your Bluebird Care business to support throughout your Franchise Agreement. See below some examples of tools you have access to:
- Operations Manual
- Intranet for support in all departments, with updated policies and procedures
- Partner approved rostering system software both customer facing and internal use
- Our unique financial benchmarking tool
- Internal monthly communication to all franchise partners
Quality & Compliance Support:
Quality is the DNA of our business, it is therefore extremely important we make sure all our franchise partners are fully compliant and operating at high and safe standards. We hold regular quality and compliance audits, which every partner is scored on and action points provided. We have also introduced a self-auditing system to help you ensure your business is up to scratch for any regulator checks.
Network support:
As a franchisee you have access to the collective expertise of over 200 businesses across our network. We facilitate knowledge sharing on specific topics pertinent to your business through online workshops we hold for all of our network. On the other hand as franchisors, it is key, we listen to our owners, hence why we have regular Franchise Partner Network committee meetings and conferences to shed light on where we can improve and better ourselves.
Onboarding Support:
As a new franchisee you have access to a dedicated Onboarding Manager who will be on hand to support you during the first 24 months of you starting your business to growing the business into an established territory. Below lists some examples of that support:
- 8 Day Franchise Partner Training, consisting of 2/3 days with a franchise mentor learning the day-today operations of the business
- Entire business set-up support
- Support & guidance in finding premises
- Recruitment support
- Full support with your regulatory registration

Flexible & Scalable IT Support
We believe that effective IT support should be built around your business, not the other way around. Our dedicated in-house team delivers a full spectrum of remote IT services, ensuring a perfect fit for your operational needs and budget.
Whether you require a simple helpdesk for email and software queries or a comprehensive partnership to manage your entire IT infrastructure, we provide the precise level of support you need.
Marketing Support:
Marketing is key to you growing your franchise, you need support in raising awareness of the brand and service in your local territory and on a national level. Our Marketing Team aims to generate more care enquiries and recruitment applications and ultimately make the phone ring for you. We provide marketing support from campaign development, digital, social and PR perspectives.
Below highlights some of the support we offer in this area:
- Access to centralised, subject-matter experts in the marketing team covering Brand Strategy, Content, National Partnerships & Digital.
- All franchise partners get two pre-built, customisable microsites – one promoting care, and the other for careers
- Subscriptions to a Social Media scheduling platform, Reputation management dashboard and a platinum level profile on Homecare.co.uk.
- From a marketing collateral point of view you will have access to our design portal.
People & HR Support:
We are a people business and retaining quality staff is important within this industry. Therefore, we provide all the tools, templates, documents, and systems to assist you in HR and people matters.
Below are some examples of this type of support:
- A fully accredited Bluebird Care Academy offering bite sized courses and the Level 2 Adult Social Care Certificate through to Level 5 Diploma in Leadership and Management in Adult Care.
- A dedicated careers website and Employee Value Proposition to help you attract the best candidates for your team.
- An applicant tracking platform – Tribepad.
- Support and guidance with Sponsorship and HR provider recommendations.
Ask someone who has been on the journey.
For more than twenty years we’ve been enabling people to run highly rewarding businesses. We know what works and what doesn’t!
We have a tried and tested model that has been honed and adapted over the years to become the slick business model that we share with our partners today.
We understand our customer base. What is needed, what is wanted and what makes for a long-standing relationship.
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